Could TikTok's Content Gap Tool Make You $?

(Or at least uncover some content gap gems)

Anton @NicheRanger
November 10, 2024 • Estimated Reading Time: 2 minutes

Happy Sunday! I’m trying out a couple of new features in this newsletter. One will be highlighting some cool tools I’ve discovered or read about.

The other will be sharing online business success stories! Hopefully there will be lots of inspiration in here for us all :)

Today, I’ve got a cool tool for you…

💬 Greg Isenberg recently tweeted about a hidden gem in the TikTok app—the TikTok Creator Search Insights feature. It’s a treasure trove of consumer behavior data, totally free to access and might give you a serious edge when it comes to targeting content gaps.

yesterday, i stumbled onto the most underrated market research tool.
tiktok creator insights.
it's a goldmine of consumer behavior data, hiding in plain sight. and it's free to use.
here's why it's powerful:
1. shows you what people are desperately searching for
2. highlights… x.com/i/web/status/1…
— GREG ISENBERG (@gregisenberg)
11:23 AM • Oct 29, 2024

Here's the deal: TikTok’s "content gap" tab highlights what people are searching for but can’t seem to find good answers to. Think of it as a map pointing directly to high-demand, low-supply content ideas.

So, why is this so powerful?

You can create content that meets high demand with little competition, giving you a way better chance of going viral.
If you’re an online tool builder, entrepreneur or investor, these insights might even help you spot startup-worthy trends to tackle.

I tried it yesterday and found some pretty random stuff in there. However, I just went into the feature itself and scrolled what came up. I didn’t actually search for anything.

Just now though, I typed in “affiliate marketing” and I see the following results:

-shein affiliate program

-email marketing course

-marketing capcut templates

-marketing meme trend (with search volume of 728K, up 678%!)

I know very little about TikTok apart from the fact it probably won’t be on my phone very long, unless I find some gems and get some views from my videos….

Let me know how it works for you!

Anton